Executiveasummaryour campaign at glance the automotive company nissan has charged us with conceiving an integrated marketing campaign to target the multiculturalmillennial demographic, which consists of african american, hispanic and asian millennials. Plans book for the 2012 american advertising federations national student. Altima edition one buyers get access to the new nissan concierge service that provides 247 access to a concierge who can do everything from book dinner reservations to help you figure out the. First offered in 1993, the frontwheel drive altima has been recognized as a value leader that exceeds segment expectations. Japan and joint venture agreement with nissan diesel co. Kelley blue book nissan has removed clutter and designed a clean and attractive dashboard that has bits that could have been taken from a mazda 6, which is a good thing. That puts it in the same ballpark as the frontdrive toyota. The nissan altima is one of the most popular midsize sedans in the us and was only outsold by the toyota camry and honda accord the sixth generation altima. With a focus on the passions, lifestyles and traditions of mcms, the campaign treats the audience as a peer. Nissan released the altima as a compact fourdoor sedan back in the early 90s, updating it to a midsize model in 2001. In 1998, the nissan altima is still similar with the japanese bluebird, but some differences have been noted in the front and rear end designs. Product presentation demonstrating what features become standard when upgrading from the 2.
What you need to know about the 2019 nissan altima, including pricing, safety, fuel economy, and more. March 28, 2018 new york nissan today revealed the allnew altima, bringing excitement back to the midsize sedan segment with expressive styling, an uplifting interior, two new powerplants, the first available intelligent allwheel drive in a nissan sedan in the u. And here are some larger shots of a few of the pages. The newgeneration 2019 nissan altima has been revealed at the new york motor show, bringing an allnew design. Creative masterminds mcms are the heart and soul of make your move campaign. This generation of the nissan altima lasted until 2001, and in 2002, the current generation of the nissan altima was introduced.
Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Versa and altima impression influence buying decisions parents opinion leaders on purchase choice provide financial assistance for some buyers. Shoppers choose to buy the nissan altima because it ticks all of those boxes and here are just a few of the more attractive specifications. The nissan altima remains a comfortable, sporty, techsavvy midsize sedan, but the allnewfor2019 model comes with new tricks up its sleeve to face off against tough competition. Autotrader has 4,796 nissan altimas for sale, including a new 2019 nissan altima 2. Landon stahmercreative director rance ristauproject manager nolan gauthiercopywriter tim. Below are some screenshots from our plans book, as well as larger. The nissan altima is a strong contender in the highly competitive midsize segment. Why new nissan cars are so bad, what went wrong duration. For the 2012 nsac competition, i was selected by my peers to be the. Redesigned inside and out for the 20 model year, the fifthgeneration design nissan altima the most innovative altima ever and niss. Alw a y s m o n ito r tra ffic c o n d itio n s 4a n d k e e p b o th owner sh a n d s o n t h e s te e rin g w h e e l.
We won three gold nebraska student addys for our nsac work, including one for the plans book design. The five cars nissan requested receive the most attention were the versa, sentra. Shop lowestpriced oem 2019 nissan altima parts from genuine parts catalog at. The 1998 altima by nissan entered the year with a brand new design that included a new interior and exterior style, lots more standard equipment including a cd player in all trims but the xe, and a reinvented identity. Redesigned with the latest technology features and a premium interior, the nissan altima sets a new standard for midsize sedans. From the daily to the spontaneous, nissan is along for the journey. Nissans interior designers favored simplicity and functionality rather than theater for the 2020 altima. Search over 57,700 nissan altima listings to find the best local deals.
Safety scores reflect crash test standards and ratings when this car was new and may not be comparable to current safety ratings. The 2019 nissan altima is a hugely popular family sedan that returns to contention after an extensive redesign. Get obdii codes definition, description and repair information for your infiniti. Nissan debuted the newfor2019 altima at the 2018 new york international auto show. The latest sixthgeneration vehicle debuted at the new york international. Rockauto ships auto parts and body parts from over 300 manufacturers to customers doors worldwide, all at warehouse prices. Every year, we compile our work into a plans book to present our research, ideas, and designs. We have 2,081 nissan altima sr vehicles for sale that are reported accident free, 2,298 1owner cars, and 1,788 personal use cars. Learn more about price, engine type, mpg, and complete safety and warranty information. Nissan is a bold, innovative, vibrant brand that mcms can relate to.
Two new body colors and trim shuffling were all that changed for 1999, following the design makeover the previous year. Nissan has completely redesigned the 2019 nissan altima, its longpopular midsized sedan, adding a number of major advancements thaton paperbring it up to. It offers excellent handling, attractive styling, great fuel economy and a quiet, comfortable cabin. Every used car for sale comes with a free carfax report. Extending from adrian wus sleek style and innovation, this digital board, located in high traffic areas, relies on an optical lens and a moving nissan altima coupe to target and follow the. We use cookies and browser activity to improve your experience, personalize content and ads, and analyze how our sites are used.
The nissan altima maintenance schedule includes 20 different types of services over the course of 150,000 miles. Detailed trimlevel price information and inventory for the 2020 nissan altima. At the drag strip, the allwheeldrive 2019 nissan altima hit 60 mph in 7. This campaign was part of the 2019 national student advertising competition nsac. Tai pei nsac 2017 work bruin advertising and marketing team. Discover nissan altima features, grades and options, prices and versions on the official nissan website.
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